Find out why Content Marketing & SEO are worth it 💥

As global recession is inevitable in 2023, marketing budgets will be under severe strain, encouraging entrepreneurs to bear down on costs to relieve financial pressure amid falling demand. And while the opposite argument is also being made — that this is the time to invest rather than cut back — it is inevitable that most marketing professionals will be asked to do more with fewer resources and show stronger ROI. This means that effective marketing and content creation will be inextricably linked in 2023.

Content Marketing and SEO are the way to go.

Without a doubt, Content Marketing is one of the best ways to regularly connect with your audience while building your reputation and credibility. But there's a misconception that Content Marketing is too expensive. In reality, it's often much more affordable than traditional marketing methods. What’s more, it manages to do all of this while being more effective than traditional marketing.

One of the main reasons why traditional marketing methods no longer work as effectively as they used to is that consumers are becoming more and more sceptical of paid advertisements. They are becoming increasingly adept at identifying and avoiding them. This is particularly true for purpose-driven businesses, whose target audience is extremely sensitive to inauthentic or superficial messaging.

“While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.” 

But what exactly is Content Marketing? The Content Marketing Institute helpfully defines Content Marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

We know that the idea that "content is king" has been around for a while. But now that more content is being produced than ever before, it is even more difficult for purpose-led brands to break through the noise and reach their community. That’s why Content Marketing without SEO is like a body without a soul. 💔

SEO, or Search Engine Optimisation, refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website organically. Meanwhile, Content Marketing is focused on using valuable and relevant content to drive profitable customers or customer action.

SEO is actually strategised around Content Marketing since every website needs words, articles, substance, and keywords. In order to be successful, both must go hand in hand. Content Marketing and SEO are not disparate disciplines — Content Marketing is only successful if it has appropriate SEO.

Together, Content Marketing and SEO can be a powerful combination for purpose-driven businesses looking to succeed in the digital landscape. By creating valuable, relevant content and optimising it for search engines, businesses can attract and retain a clearly defined audience and drive profitable customer action.

How can purpose-driven businesses implement Content Marketing & SEO in their conscious marketing efforts?

To help purpose-driven businesses take advantage of this trend in 2023, I have teamed up with Antoinette Jade, an SEO specialist who has helped numerous startups grow their online presence, to offer three Content Marketing and SEO packages that fit everyone's budgets.