I scale businesses that are good for our planet, animals & people.

About Me

I'm Claudia Guerreiro, the digital marketing freelancer behind the scenes. My name is actually 'Clรกudia', but I go by 'Claudia' for ease of use. And yes, 'Guerreiro' means 'Warrior'.

I am originally from Portugal and have been living abroad since 2011. I lived in the U.K., France, Cambodia, Spain and Singapore before coming to Germany. I love to visit new places, and I've been fortunate enough to travel to over 20 countries so far. I am no stranger to living outside my comfort zone. ๐Ÿ‘Ÿ๐ŸŒ

I believe that marketing can change and become a force for good in companies and the world.

My Profile

I am a naturally organised and process-driven marketer with over 9 years of international experience in nonprofit and for-profit and a passion for startups making the world a better place โ€” whether it's through remote work, social impact, sustainability, alternative proteins or conscious marketing. ๐ŸŒฑ๐Ÿ‘๐Ÿ‘ฃ

I come with marketing, communications, research and analytical skills, familiarity with data, and a problem-solving mindset and I truly enjoy interacting with people. In addition, I am a digital native with a track record of working remotely and taking initiative. I prefer working with entrepreneurs with a remote-first mindset who foster independent work and encourage innovation. โœจ

Find out what people have to say about me here.

My Strengths

  • Empathizer โ€” I have a natural ability to step into another personโ€™s shoes, even if I donโ€™t agree with their feelings or perspective. I appreciate everyoneโ€™s differences and particularities. When part of a team, this strength based on kindness is valuable for mitigating conflict. I use it to ensure that everyone takes the othersโ€™ challenges and emotions into consideration.

  • Believer โ€” For me, money is not the ultimate measure of success. Some people call me the โ€˜person of purposeโ€™. And itโ€™s true. I choose to surround myself with people who respect and align with my ideals. I only participate in projects I believe in, and team members need to respect my integrity, consistency and reliability.

  • Coach โ€” I believe that, contrary to what some might think, everybody has the potential for development. No one has ever reached the ultimate level of excellence. There is always room for growth. It is my personal mission to help others realise and use their potential to experience success.

  • Philomath โ€” My objective is to learn new things. I have a genuine thirst for knowledge. I like to learn things quickly and then shift my attention to something new. Thatโ€™s why I thrive in short projects and dynamically changing environments. Thanks to this strength, I am always able to contribute valuable new knowledge to a team.

  • Time Keeper โ€” I prefer to plan everything. I donโ€™t necessarily need full control, but there must be order and predictability in the world around me. I unconsciously impose structure into everything by setting up routines, timelines and deadlines. In a team or project environment, my need for structure and discipline are extremely valuable in maintaining progress and productivity.

โ€œMarketing practices need to be more sustainable, accessible and inclusive.โ€

โ€” Michelle Miller

What I Stand For

I'm passionate about supporting women entrepreneurs. I work with purpose-driven entrepreneurs in businesses with at least one female founder. I'm a huge advocate of women's empowerment, and I'm always on the lookout for ways to support this cause.

If you want to know more about my approach to digital marketing, see My Conscious Marketing Manifesto.

Causes I Support

I am always looking for ways to make the world a better place. I have been part of several NGOs, including Animal Rebellion (animal welfare), Associaรงรฃo Acredita Portugal (entrepreneurship & education), Banco Alimentar Contra a Fome (food security), Exclusively Mongrels (animal welfare), European Women on Board (gender equality), Khmer Independent Life Team (poverty alleviation), Red Cross (health) and Orienting Association in partnership with CDO Family (childrenโ€™s rights & education).

Additionally, I strongly support the podcast Venturing Women. It is a podcast for early-stage female founders and founders-to-be who aim to shape the world we live in โ€” itโ€™s going to inspire you and make you feel like you can do anything!

Interests & Hobbies

My whole life, I have wanted to do something for animals because of my love and passion for them. At the early age of 10, I created my own handouts about shelter pets and handed them in front of a shopping centre. My activism ended up in the mayor's office who wrote me a letter promising better shelters for pets. ๐Ÿ•

Nowadays, I continue to advocate for pets. I have a blog focused on advocating for rescue dogs. In this blog, I share the adoption and relocation story of my rescue dog, Dante. Although the blog is still in the initial phase, I shared it on various social media channels and my campaign with the shelter Exclusively Mongrels ended up in the news in Singapore. I am also the founder and admin of a Facebook Group dedicated to Singapore Specials (mongrels/ mutts of Singapore) in Europe and regularly organise rescue dog-related relocation Zoom webinar sessions such as these: Moving Countries with your Singapore Special 28 May 2022 & 29 May 2022.

I also enjoy reading, and I am always learning new things! I read a book every month, and the latest courses I completed were Hyper Islandโ€™s "Digital Marketing & Growth Hacking" and "Data-Driven Decision Making". I am actively learning German, too (ugh).

Languages

  • Portuguese ๐Ÿ‡ต๐Ÿ‡น: native

  • English ๐Ÿ‡ฌ๐Ÿ‡ง: bilingual proficiency

  • French ๐Ÿ‡ซ๐Ÿ‡ท: professional working proficiency

  • German ๐Ÿ‡ฉ๐Ÿ‡ช: professional working proficiency

โ€œMarketing should be fun, impactful, human.โ€

โ€” Fab Giovanetti

Conscious Marketing is anything but fluffy.

It attracts customers, investors and employees.

And you know what else?

It leads to profit, retention and growth.

Ready to make marketing more conscious?