By The Bay Reuse Hub
Having lived in Asia from 2012 to 2021, I saw a lot of plastic waste over the years, and it made me think about how we use plastic and what we can do to reduce the amount of trash that ends up in landfills. That’s when I got to know a startup called Muuse. Back then, I was still working for my other job, but I was very interested in the concept of making reusables the new normal. So I applied for a position and joined the team in the summer of 2020.
While working for Muuse as a full-time Marketing Manager, I spent a lot of time coming up with social media campaigns that helped the company grow its online presence. I worked for three markets: Singapore, Toronto and Hong Kong. But I did Toronto and Hong Kong entirely remotely.
I really loved working on campaigns that helped people make better choices for the environment, and one of my favourite campaigns was one we did in collaboration with beige.social and Singapore's largest Asset Management Company, RQAM. It was called "By The Bay", and it focused on how Muuse's smart system of reusable takeaway could make people working in Singapore's Central Business District reuse during their busy lunch breaks — instead of taking food and drinks away on single-use items. It was a great success and helped us reach more people than ever before, resulting in a 50% increase in app downloads.
Here’s what RQAM’s Sustainability Consultant, Elly Both, had to say about my participation in the campaign:
“I partnered with Claudia on a project while she was Marketing Manager at Muuse. Claudia has a positive approach, and was very effective in moving projects along to achieve the desired outcome. She has a rare combination of high level project management skills as well as overseeing the required detail. I would be happy to work with Claudia again.”
Muuse has helped me grow professionally and personally. I'm grateful for all the lessons they've taught me and their support throughout my time with them. My role at Muuse gave me an opportunity to learn more about myself and my own values, which has helped shape my career path moving forward. I left Muuse because I decided to relocate back to Europe, but it was a great experience while it lasted!
Images and videos are courtesy of Muuse and beige.social. And a special shout-out to my dear friends who participated as models. 🤗
