Carolyn Tate’s “Conscious Marketing”
Marketing needs to be conscious.
I have a confession to make: I almost gave up a career in marketing.
I had been working in the industry for a few years and was doing well, but something wasn't right. I didn't feel like my work was making much of an impact on society, and it was hard for me to find my place in the world. I felt like I was spending all my time promoting products and services that didn't really matter to me, and it made me feel disconnected from the world around me.
It's such a common feeling among marketers, especially if you're a millennial. So many of us got into this field because we wanted to make the world better, but after a while, it felt like all we were doing was selling stuff people didn't even know they needed yet (or maybe never would).
Then, one day, a friend recommended a book called Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing. I found the book to be very eye-opening. It helped me realise that there is a better way to do business — one that puts people first instead of profits.
Customers are much more aware than you think.
The days of simply pushing your product or service and expecting people to buy it are over. Nowadays, consumers are more informed and savvy than ever before. They know the difference between good and bad, they can smell fake from a mile away, and they're not afraid to tell their friends about their bad experiences.
This means that if you want to succeed in business today, you need to be able to provide something truly exceptional. You need to connect with your customers and build a relationship with them!
In Conscious Marketing, Carolyn Tate offers a new approach to marketing that will change the way you do business. Instead of relying on traditional marketing tactics like ads and promotions, she teaches you how to make your product or service the centre of your business — and then let it grow naturally by connecting with people.
But what is Conscious Marketing?
Conscious Marketing is about being authentic and transparent with your customers — and it's about creating an awesome business with a new approach to marketing. It's about doing things differently than everyone else does them — and getting better results because of it.
Her book is full of practical strategies for creating a business that has a positive impact on your customers, community and environment. It is organised into three parts:
Part I – The book begins by explaining the current marketing model. The opening chapter outlines where capitalism, business and marketing have gone wrong. It’s intended to help entrepreneurs like you critically consider why the current ways of marketing are broken.
Part II – This section focuses on why marketers need a new approach to marketing. Here, conscious marketing is introduced and analysed. If you believe that consciousness is the way forward personally and professionally, you can now explore the idea of Conscious Marketing.
Part III – In this final section, Carolyn shows you how to implement everything you have learned from Part I and Part II by providing practical ideas on how to get started and make Conscious Marketing a reality in your business.
So now that you've read the summary of the book, here are a few things to think about:
Is it possible to create a business that's more meaningful, more profitable and more impactful than anything you've done before? To make money by helping people? To work with other organisations in your industry to make a better world?
I would say yes. You just have to change how you think about marketing.
Conscious Marketing is the most effective way to grow your business.
I hope you'll give Conscious Marketing a try. On the surface, it may seem like a lot of time and effort for little return. But it's never about immediate results (even if those are nice, too). It's about creating something truly special — it encourages you to let go of using traditional marketing methods that you don’t really like, and instead build relationships, create value and contribute. Don’t know where to start? I'm here to help! I love helping entrepreneurs find ways to grow their businesses by tapping into the power of Conscious Marketing.
Takeaway: It's not how many people you reach. It's how deeply you connect with them.
Overall, I've learned so much from the book and am happy to recommend it to anyone interested in marketing, who wants to learn more about how to run a business, or simply just wants some inspiration on how to grow their own business.
… And if you're looking for some extra inspiration, check out these other useful resources for conscious entrepreneurs:
Special thanks: Maria, I have been brain-crushing on Conscious Marketing approaches ever since you recommended this book to me. Thanks very much!
Maria Frances Marinay is the co-founder of beige.social, a Singapore-based social media agency that works with conscious brands.
Please note that some of the links above are affiliate links, so if you choose to purchase something — and thank you for doing so! — I will receive a small commission at no extra cost to you. You are essentially buying me my cappuccino with oat milk. Win-win. ☕🌱
That's all for today, have a great weekend ahead!
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