Frequently Asked Questions

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer action.

The goal of Content Marketing is to attract and retain customers by creating and sharing valuable and relevant content. This content can take many forms, such as blog posts, articles, videos, infographics, podcasts, social media posts, and more. The key is that the content is valuable and relevant to the audience, and it helps to establish the company as a thought leader in its industry.

Search Engine Optimization (SEO) is the practice of optimizing a website in order to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website from organic search.

There are several key factors that can impact a website's search rankings, including the use of relevant keywords, the quality and quantity of external links pointing to the website, and the overall quality and user experience of the website.

To optimize a website for SEO, businesses and website owners can use a variety of tactics, such as:

• On-page optimization: This involves improving a website's content, HTML source code, and other elements to make it more appealing to search engines and users. This can include using relevant keywords, optimizing meta tags and images, and refining the internal linking strategy to guide search engines to the most important pages. It's also important to consider user intent and enhance the user experience by using attractive and effective call to action buttons, text, or images. By focusing on these elements, you can improve the overall relevance and appeal of your website to search engines and users.

• Off-page optimization: This involves building high-quality external links to a website from other reputable websites. These links can help to improve the website's visibility and ranking in search results.

• Technical SEO: This involves optimising the technical aspects of a website to make it more search-engine friendly. This can include using SSL for the website, optimising the website's loading speed, submitting the xml. sitemap to Google Search Console, reducing unnecessary plugins and CSS codes, making sure the website is using responsive design, improving the website's mobile-friendliness, and ensuring that the website is easy to crawl and index by search engines.

By implementing a comprehensive SEO strategy, businesses and website owners can improve the visibility and ranking of their websites in search results, which can ultimately lead to increased traffic and revenue.

Content Marketing and Search Engine Optimization (SEO) are two separate, but related, digital marketing strategies that can be used to improve the online visibility and reach of a business or website.

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, to drive profitable customer action. The goal of Content Marketing is to build trust and credibility with the target audience and establish the business as a thought leader in its industry.

SEO, on the other hand, is the practice of optimizing a website in order to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website from organic search.

While Content Marketing and SEO can be used together to improve a website's online visibility and reach, they are distinct strategies with different goals and tactics. Content Marketing focuses on creating valuable and relevant content for the target audience, while SEO focuses on optimizing a website's technical and on-page elements to improve its ranking in search results.

Combining Content Marketing and SEO can be beneficial for businesses because it can help to increase the online visibility and reach of their website and improve their search rankings. Here are a few specific ways in which combining Content Marketing and SEO can be beneficial:

• Attract qualified traffic: By creating valuable and relevant content that is optimized for SEO, businesses can attract qualified traffic to their website. This means that the visitors to their website are more likely to be interested in their products or services, which can lead to increased sales and revenue.

• Improve search rankings: By optimizing their content for SEO, businesses can improve their search rankings and increase their chances of ranking higher in search results. This can help to drive more organic traffic to their website and increase their online visibility.

• Establish thought leadership: By creating valuable and relevant content, businesses can establish themselves as thought leaders in their industry. This can help to build trust and credibility with their target audience and differentiate them from their competitors.

• Improve the user experience: Combining Content Marketing and SEO can also help to improve the user experience on a website. By providing valuable and relevant content that is easy to find and navigate, businesses can make it easier for visitors to find the information they need and take the desired action, such as making a purchase or filling out a form.

We know that the idea that "content is king" has been around for a while. But now that more content is being produced than ever before, it is even more difficult for brands to break through the noise and reach their target audience. That’s why Content Marketing without SEO is like a body without a soul.

Together, Content Marketing and SEO can be a powerful combination for businesses looking to succeed in the digital landscape. By creating valuable, relevant content and optimising it for search engines, businesses can attract and retain a clearly defined audience and drive qualified leads.

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According to Content Marketing Institute's (CMI's) The Complete Guide to Influencer Marketing, the metrics you need to measure depend on what you're trying to accomplish. There are several ways to measure the success of Content Marketing and Search Engine Optimization (SEO) efforts, including the following:

• Traffic: One way to measure the success of Content Marketing and SEO is by tracking the amount of traffic that the website receives from organic search. This can be done using tools like Google Analytics.

• Keyword rankings: Tracking the rankings of target keywords can help to gauge the success of SEO efforts. There are a variety of tools available that allow businesses to track their keyword rankings, including Ahrefs, SEMrush, and Moz.

• Lead generation: If the goal of Content Marketing is to generate leads, then tracking the number of leads generated can be a good way to measure its success. This can be done through forms on the website or by tracking contact requests through email or phone.

• Customer engagement: Another way to measure the success of Content Marketing is by tracking the level of engagement it receives from the target audience. This can include metrics such as comments, shares, and likes on social media, as well as the time spent on the website or the number of pages visited.

• Brand awareness: Tracking the awareness of the brand can also be a good way to measure the success of Content Marketing efforts. This can be done through surveys or by tracking mentions of the brand on social media and other online platforms.

The cost of Content Marketing and SEO can vary widely depending on the size and scope of the efforts, as well as the resources required to implement them. Some businesses choose to handle their Content Marketing and SEO in-house, while others outsource these tasks to agencies or freelancers.

Here are a few factors that can affect the cost of Content Marketing and SEO:

The size of the business: Larger businesses may require more resources and effort to implement a Content Marketing and SEO strategy, which can increase the cost.

The scope of the efforts: A comprehensive Content Marketing and SEO strategy that includes a variety of tactics, such as blog posts, social media posts, and email campaigns, will typically cost more than a more limited strategy that only focuses on one or two tactics.

The resources required: The cost of Content Marketing and SEO can also be affected by the resources required to implement the efforts. This can include the time and skills of in-house staff or the cost of hiring external agencies or freelancers.

The industry: The cost of Content Marketing and SEO may also vary depending on the industry in which the business operates. Some industries may be more competitive, which can require more resources and effort to achieve good results.

Overall, the cost of Content Marketing and SEO can range from a few hundred dollars per month for a small business to tens of thousands of dollars per month for a larger business. It's important for businesses to carefully consider their budget and goals when deciding how much to invest in these efforts.

To help purpose-driven businesses take advantage of this trend in 2023, we offer three Content Marketing and SEO packages that fit everyone's budgets. These packages are designed to help businesses of all sizes and budgets effectively improve their online presence and reach their marketing goals.

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The return on investment (ROI) that Content Marketing and SEO can deliver will vary depending on a variety of factors, such as the size of the business, the industry it operates in, the competition, and the quality of the content and SEO efforts.

However, in general, Content Marketing and SEO can deliver a strong ROI for businesses of all sizes. According to a survey by the Content Marketing Institute, businesses that have a documented Content Marketing strategy are more likely to see a positive ROI from their efforts. In fact, the survey found that businesses with a documented Content Marketing strategy see an average ROI of 7.8 times the amount they spend on Content Marketing.

In addition, SEO can also deliver a strong ROI. According to a survey by BrightEdge, businesses that invest in SEO see an average ROI of 14.6 times their investment.

It's important to note that the ROI from Content Marketing and SEO can take time to materialise. It's not uncommon for businesses to see the full benefits of their Content Marketing and SEO efforts after several months or even years. However, the long-term value that these efforts can bring to a business can be significant.

Are you ready to take your business to the next level? Our Content Marketing & SEO packages can help you do just that. Check them out here.